A while a go I stumbled upon a site that I thought took web video to a level we've never seen before. On KickLight.com, users can create and synchronize a mini-web page or application to run in a box below a video during playback. The site is now powered by Youtube, so you have to upload a video to Youtube, and then give it a "kick." In the "kicklight" box, you can include facts about the video you are watching, images, clickable links, relevant rss feeds-- anything that you could build into a website, but as something that is timed and tied to the video.
The site doesn't seem to have gotten a lot of press yet, but I think it's an interesting way to make embedded video more effective, by adding interactive content and enhancing the overall viewer experience. Right now, it looks like they're encouraging users to make "Kicklights" out of existing viral videos, so obviously there is potential for entertainment value. But I think there's also an opportunity here for web video marketing campaigns.
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