NOTICE:

One Glass Video's server is temporarily down. Our main website will be back up and running as soon as the kind folks at Network Solutions figure out the problem. If you are trying to access a video we've posted for you, please contact us and we'll get you a new link ASAP.

Stephanie Testa
stephanie@oneglassvideo.com
(917) 442-0083

Valery Estabrook
valery@oneglassvideo.com
(646) 379-9327

Sincere apologies for the inconvenience, and for now - feel free to peruse our blog below.

A Shift from TV to Web

Marketing online is becoming increasingly popular, and increasingly effective. The quality of web videos are rising, and so are our standards. Below are two examples of how big brands are focusing their attention and their marketing dollars online, specifically for high production value video advertising.

IKEA explores web video as an alternative to Television advertising. Their branded web video series, "Easy to Assemble" has become the most-watched sponsored web show, with over 5 millions views and counting. Television quality, on web dollars. [source] [source]

The recession has hit many of us hard, but we're seeing an opposite effect on the digital front of advertising. The economy's downturn has changed the way brands are marketing themselves."Our production quality online is better than our broadcast." says Jim Farley, VP-globalmarketing at Ford Motor. [source]