Marketing online is becoming increasingly popular, and increasingly effective. The quality of web videos are rising, and so are our standards. Below are two examples of how big brands are focusing their attention and their marketing dollars online, specifically for high production value video advertising.
IKEA explores web video as an alternative to Television advertising. Their branded web video series, "Easy to Assemble" has become the most-watched sponsored web show, with over 5 millions views and counting. Television quality, on web dollars. [source] [source]
The recession has hit many of us hard, but we're seeing an opposite effect on the digital front of advertising. The economy's downturn has changed the way brands are marketing themselves."Our production quality online is better than our broadcast." says Jim Farley, VP-globalmarketing at Ford Motor. [source]
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